The Step-by-Step Playbook to Upgrade Your Masculine Operating System.
Inside Masculine OS, you'll learn how to rewire old patterns, embody grounded masculine energy, and create a life & relationship you’re proud to lead with a proven framework built for high achieving men.
WHAT HAPPENS WHEN YOU WEREN’T TAUGHT ABOUT LEADERSHIP, MASCULINITY, AND RELATIONSHIPS?
You keep recreating toxic relationship patterns.
Self doubt & fear dominate your life.
You search for external validation.
You don't need more therapy.
You don’t need another podcast or book.
You just need a proven set of skills that will allow you to thrive as a modern man.
Masculine OS
A 6 Week Program To Upgrade Your Masculine Operating System, Step Into Unshakable Confidence, And Lead Your Life & Relationship With Purpose And Clarity.
THE PROBLEM WITH
MOST MEN?
You’re already doing the work. Reading books. Listening to podcasts. Stacking knowledge.
The payoff? You feel like you’re “working on yourself.”
The problem? Nothing in your life actually changes.
Your habits don’t stick. Your relationship still feels strained. Your confidence wavers when life hits hard. And all that theory hasn’t translated into the grounded presence you want to embody.
You want to feel solid in yourself. Maybe you’ve tried meditation, journaling, or even a men’s group before… but it didn’t stick. Or you’ve stayed in planning mode, waiting for the “right moment” to finally step into the man you know you could be.
So you keep consuming, hoping something will click…
But without a system to rewire your patterns and embody a new way of being, every month feels like you’re starting from zero.
I see far too many good men stuck in this cycle. I’ve been there. It’s frustrating. Draining. And completely avoidable.
The good news? There is a way out. It starts by building an operating system inside yourself…one that doesn’t collapse under stress or disappear when life gets busy.
A system that works through you… so you can stop chasing quick fixes and finally embody the grounded masculine energy that creates freedom in your life and relationships.
THE REAL PROBLEM ISN’T YOU.
IT’S THAT YOU’RE RUNNING A MODERN LIFE ON OUTDATED CODE.
It’s like trying to run Windows XP in 2025. Sure, it boots up. You can open programs. But nothing runs smoothly. Everything crashes when life demands more.
Most men are doing the same thing. They grind, they hustle, they “work on themselves”… but they’re still running old systems: patterns that no longer serve them, habits that don’t compound, and energy that drains instead of builds.
More effort isn’t the fix. More content, more hustle, more books…it’s just noise if your internal system isn’t updated.
If your growth, your confidence, or your relationships depend on what you do in the moment, you have no leverage. You’re still running old code. The second life challenges hit, everything slows down or crashes.
The truth is simple: knowledge is just the doorway. Impact happens after you’ve updated your system.
A Letter From Ian:
How I Learned This The Hard Way
I grew up in Mississauga, just outside Toronto. From the outside, my childhood looked successful… supportive family, financial stability, music, sports, good grades, and a strong social circle.
On the inside, I battled Anxiety, Tourette’s, and OCD. For 15 years, the tics left me with chronic neck and spine pain. To cope, I chased achievement and validation, trying to be “normal,” people-pleasing, and mastering every skill I could to feel worthy.
By my twenties, I had built a music school, toured internationally, and launched a creative business. But behind it all, I was trapped in cycles of burnout, toxic behaviours, and avoidance of my pain. In 2021, it all caught up with me… severe OCD episodes, poor health, 12–15 hour workdays, disconnection from loved ones, and complete nervous system collapse.
Rock bottom led me to my first men’s group, where for the first time I felt safe to share without judgment. That opened the door to years of mentorship, retreats, leadership, and deep inner work. I learned to face my shadows, take responsibility, and lead myself.
From that, Nurtr Wellness was born. Today, I support men through coaching, men’s groups, and community. Helping them live with freedom, deepen relationships, and inspire others.
Most men try to solve their problems by consuming more information. Books. Podcasts. Random hacks.
But information without integration changes nothing.
Masculine OS isn’t about theory. It’s about rewiring outdated code and installing a system you can actually run your life on.
Here’s how this cohort is different:
We build around you.
This isn’t about forcing you into someone else’s model of masculinity. We work with your operating system, update what’s outdated, and strengthen what’s already working.
We focus on embodiment, not concepts.
You don’t need more abstract ideas. You need practices, accountability, and frameworks you can live in your body - not just in your head.
We prioritize integration over inspiration.
Motivation fades. Integration sticks. Every practice and system you learn here is designed to be usable in real time, with your partner, your work, and your life.
We create leverage, not more work.
I’m action-oriented. Everything in Masculine OS is designed to make your life simpler and more effective - not heavier or more complicated.
We install universal principles, not rigid rules.
This isn’t dogma. It’s a flexible system built on timeless masculine practices that you can adapt to your unique situation.
The result? You stop patching over problems with quick fixes and finally run on an operating system that makes you grounded, clear, and powerful in every area of your life.
WHAT YOU’LL EMBODY IN 6 WEEKS
Week 1:
NERVOUS SYSTEM REGULATION
Understand how your nervous system works, learn the foundations of emotional health, & the power of discipline.
Outcomes:
Gain awareness of personal stress triggers and learn how to self-regulate in real time.
Build daily habits (breath work, sleep, movement) that create baseline stability.
Develop the discipline to stay grounded under pressure instead of reactive.
Week 2:
FOUNDATIONS OF MASCULINE EMBODIMENT
Learn the fundamentals of emotional intelligence, cultivate depth & presence, and mastering your masculine energy.
Outcomes:
Strengthen emotional intelligence to recognize, express, and channel emotions effectively.
Cultivate presence that makes others feel safe, seen, and respected.
Master awareness of energy (when to lean in, when to step back) to hold space powerfully.
Week 3:
SELF LEADERSHIP
Start to lead yourself first, understand your people pleasing behaviours, and take the steps to find your purpose.
Outcomes:
Create a personal framework for making aligned decisions without outsourcing authority.
Break free from people-pleasing habits and reclaim authenticity in relationships.
Clarify a deeper sense of purpose that drives consistent action forward.
Week 4:
CRAFT A VISION FOR YOUR LIFE
Get clear on why you are here, identify your core needs and wants, & learn how to set up systems of accountability to stay on track.
Outcomes:
Define a clear life vision rooted in values, desires, and impact.
Translate vision into an actionable roadmap with measurable steps.
Build accountability systems to ensure long-term follow-through.
Week 5:
COMMUNICATION & CONFIDENCE
Understand the importance of boundaries, non-violent communication, and learn how to own your relationship needs.
Outcomes:
Learn to set and hold boundaries without guilt or conflict.
Practice non-violent communication that reduces defensiveness and builds trust.
Gain confidence in articulating personal needs and repairing ruptures in relationships.
Week 6:
MODERN MASCULINE LEADERSHIP
Understanding mental load & domestic labour at home, implementing organizational structure/systems for success.
Outcomes:
Recognize and balance mental and domestic labour to lead fairly at home and work.
Implement simple systems to reduce chaos and increase efficiency.
Lead with clarity, structure, and integrity that inspires others to follow.
WHAT YOU GET INSIDE MASCULINE OS
Weekly Live Trainings + Q&As
Learn the exact teachings that have allowed me to build a successful life, relationship, and business. Taught live. No fluff. Every session ends with direct feedback and implementation steps.
Weekly Group Coaching Calls
In addition to the live training sessions, we also host weekly group calls where you bring your challenges and we workshop them live. These sessions are powerful and intimate.
Masculine OS Workbook
Includes pre-work, post-call assignments, and all the assets needed to implement each week's training.
Private Community Access
Network with the other men serious about building a meaningful life & relationship. Connection, accountability, brotherhood.
Practice Library + Resources
Access my vault of recorded breath practices and meditations that I teach, as well as gain access to external resources that I have curated for you.
Bonus: Lifetime Access
Get lifetime access to all past recordings and resources.
WHAT HAPPENS WHEN YOU PRIORITIZE ACTION OVER THEORY.
These aren't just testimonials. Here's what happens when men actually stop over-consuming and implement the lessons I teach them.
Your Investment.
This isn't about hype. It's about leverage.
We are limiting this cohort to just 20 committed men.
This isn't a passive program you buy and forget about. It's a live, intensive program for men ready to operate at a higher level.
FREQUENTLY ASKED QUESTIONS
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Yes, this cohort will benefit you whether you’re brand new or experienced in the realm of personal growth.
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You’ll get lifetime access to every session replay. Whether you’re in a different timezone or just busy, nothing is missed and everything is designed to be flexible.
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Expect 3-4 hours per week throughout the 6 weeks. Enough to attend the sessions, complete the practices, apply the frameworks, and do the homework assignments.
But with lifetime access to everything, you can take all the time you need to consciously consume and implement at your own pace. -
Calendar link will be provided so these are automatically added to your calendar.
Week 1:
Teaching Call: Monday September 22nd @ 6:30pm-8pm PST
Group Coaching Call: Wednesday September 24th @ 6:30pm-7:30pm PST
Week 2:
Teaching Call: Monday September 29th @ 6:30pm-8pm PST
Group Coaching Call: Wednesday October 1st @ 6:30pm-7:30pm PST
Week 3:
Teaching Call: Monday October 6th @ 6:30pm-8pm PST
Group Coaching Call: Wednesday October 8th @ 6:30pm-7:30pm PST
Week 4:
Teaching Call: Tuesday October 14th @ 6:30pm-8pm PST
Group Coaching Call: Wednesday October 15th @ 6:30pm-7:30pm PST
Week 5:
Teaching Call: Tuesday October 21st @ 6:30pm-8pm PST
Group Coaching Call: Wednesday October 22nd @ 6:30pm-7:30pm PST
Week 6:
Teaching Call: Monday October 27th @ 6:30pm-8pm PST
Group Coaching Call: Wednesday October 29th @ 6:30pm-7:30pm PST
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Oh man, the six weeks is just the beginning. You’ll leave the initial six weeks with a crystal clear direction on what is important for you to focus on. And you'll have a bunch of men to connect with who are all on the same growth journey as you.
And look, if you're a real eager lad, we have an ongoing support option to help you with even more intimate support and ongoing weekly calls... But we'll talk about that later. -
This program is about digesting everything you need into as little info dumps as possible, and then arming you with the tools and frameworks you need to take action. Afterall, if you succeed, we succeed. And so if this was just another info dump, we wouldn't have a successful business.
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Absolutely. This program will teach you the skills required to thrive in your next relationship.